The Benefits of Developing a Global Language Translation Strategy
“A Verbis White Paper, Updated September 2017”
When trying to reach a global audience, either internal or external, having a Global Language Translation Strategy can be very instrumental in helping you to reduce costs, be more efficient, sustain your brand’s integrity, better train your global teams and even increase revenue. The translation (or localization) of your company’s messages from one language to another cannot be peripheral. A well-designed strategy allows a company to identify content to be translated, prioritize translation projects of that content based on needs and budgets, manage translation service providers, and carry out each one of these tasks in a streamlined process. An effective and well thought out strategy can mean the difference between success (a well trained global team, expansion in a new country, successful marketing campaigns designed to support sales initiatives that lead to increased revenue and more profits), and a major failure, (loss of revenue, accruement of fees and fines, and worst of all, a dented global reputation). But how exactly does a global company, with countless stakeholders, dozens of buyers, and multiple budgets, develop a global language translation strategy?